Personas are used to understand and empathize with customers, to align the solution with customer needs, or to fully understand the problems to be solved. As a profile of a customer, personas are an archetype that represents the way that typical users or a user group will interact with a product.
Product Roadmap is a strategic, visual tool used to communicate direction and progress towards the vision for a solution or initiative. It measures progress against that vision by achieving the stakeholders' desired outcome.
Risk Analysis and Management identifies areas of uncertainty that could negatively affect value and analyzes and evaluates those uncertainties. It also develops and manages ways of dealing with the risks.
Story Mapping is used to assist in creating an understanding of product functionality and the flow of usage, and to assist with prioritizing product delivery.
The value proposition is the culmination of ideas, customer intimacy, market insights, evidence, and design articulated into a promise of value to be delivered to customers. It demonstrates a clear understanding of customer pains, gains, and jobs to be done, and introduces alignment of the pain relievers, gain creators, and product(s) benefits.
Visioning is concisely worded to determine the desired outcome for an initiative.
The Agile Manifesto provides a set of values that form the foundation of the agile mindset. The BABOK® Guide presents the Business Analysis Core Concept Model™ which provides a set of core concepts and common language to describe business
The Business Analysis Core Concept Model™ (BACCM™) provides set of core concepts and common language for business analysis. The seven principles of agile business analysis provide guidance on applying the agile mind set to business analysis activities.
POA builds on, and extends, Product Ownership concepts that were introduced with Scrum and adopted by other agile approaches.
Customer intimacy centres on knowing people. Cultivating it takes deep attention to identify what customers' value, dedication, and passion.