Business analysis is a human-centric, exploratory, and creative endeavour to create desired outcomes. Business analysis work enables changes to the organization. Specific ways of thinking, including maintaining an open mind, help guide the work to be done. Teams are best served when they select techniques, processes, and tools that fit their context and help create the desired value.

Applying the BACCM™ helps develop and share information about the outcome to be created. Shared values help drive this work, including:

• respect;
• courage;
• collaboration;
• continuous learning and improvement;
• customer focus;
• value maximization.

A flexible, adaptable mindset supports the work of:

• influencing strategy;
• empathizing with real customers;
• changing processes;
• engage stakeholders within the business ecosystem;
• driving feedback and learning based on evidence;
• leveraging technology to implement and support the changes needed.