The International Institute of Business Analysis™ (IIBA®) is a non-profit professional association serving the growing field of business analysis. As the global thought leader and voice of the business analysis community, IIBA® actively supports the recognition of the profession, and works to maintain global standards for the ongoing development of the practice and certifications.
Keith Ellis has been an executive in the technology industry for over 20 years, whose career started with the industry trend-watcher International Data Corporation. More recently he has held roles as CEO, COO, board member, investor or mentor to various technology companies. He holds an undergraduate business degree from Wilfrid Laurier University and MSc in Computer Science from Lancaster University for his research in business analysis.
Keith co-founded and sold a business analysis company. Later, while working for Information Architecture Group, he became a recognized voice in the business analysis community with ~5,000 analysts attending his webinars every month. His study, The Business Analysis Benchmark, quantified for the first time the economic impact of mature business analysis practices and their positive impact on overall project success rates went viral in 2008. Keith has been involved in projects as large as the modernization of unemployment insurance tax and benefit systems for a consortia of U.S. States, and today uses his analyst skills as a central part of his approach to executive leadership.
Keith has been married almost 25 years and you will find him skiing with his daughter in the mountains of Western Canada or teeing it up for an early morning round of golf when he’s not caught up in renovating the house or puttering around his woodworking shop.
Jon is recognised as a highly successful international executive leader in the fields of Change Leadership, Digital Transformation and Learning & Development. Over the last 30 years Jon has led successful growth and transformations of commercial, charitable and public-sector organisations through delivering strategic purpose and customer value.
Ms Mui has extensive risk management, corporate finance and credit rating experience, with in-depth exposure to international capital markets and diverse industries in North America, Europe and Asia. She has specialized knowledge in energy, transportation and infrastructure sectors, and in dealing with mergers and acquisitions.
She is currently the President of Andest Consulting Inc., an independent business consulting company. Among her assignments, she acted as the Executive Consultant to the CEO for an oil sands/technology company in Calgary, focusing on strategies and debt financing. During 2001-2011, she was the Senior Vice-President, leading a team responsible for the credit rating of the energy sector for DBRS Limited, the world’s fourth largest credit rating agency.
Previously, Ms. Mui was an executive at Scotiabank, responsible for the Europe/Global Transportation risk management team. She was also engaged in part-time business lecturing for a world renowned university. Ms Mui is an MBA, a CPA and CMA.
She was on the board of CMA of Ontario until June 2017, when the entity was merged with two other accountant associations to form the Chartered Professional Accountants of Ontario and previously was a long-term board member for a not-for-profit organization. Ms. Mui was a consistent top performer at DBRS and Scotiabank, and a proactive voting member in rating/credit adjudication committees.
Among her achievements, she succeeded in initiating rating coverage of the income trust sector, and similarly in initiating/managing a multi-billion dollar asset-based global transportation portfolio, with no loan loss experience. She excels in establishing client relationships at senior executive levels, and with the investor and media. Ms Mui also has the ability to train and motivate staff to reach new heights, and to pool resources from different functional/regional units for the common good of the organization.
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