A justification for a course of action based on the benefits to be realized by using the proposed solution, as compared to the cost, effort, and other considerations to acquire and live with that solution.
A focus group is a means to elicit ideas and opinions about a specific product, service, or opportunity in an interactive group environment.
Spikes are used to time-box research, design, exploration, investigation, or prototyping activities in order to understand the effort required to deliver a backlog item or an initiative.
Collecting data involves the activities performed to support data professionals with data setup, preparation, and collection. The degree of involvement analysts have with data collection depends on how the organization structures the analytics team as well as the technical abilities of analysts.
Story Mapping is used to assist in creating understanding of product functionality, the flow of usage, and to assist with prioritizing product delivery.
Observation of activities, also known as job shadowing, involves examining a work activity firsthand as it is performed. It can be conducted in either natural work environments or specially constructed laboratory conditions.
Process analysis assesses a process for its efficiency and effectiveness, as well as its ability to identify opportunities for change.
A customer journey map is a visual representation of the end-to-end customer experience from the customer perspective. It reveals the customers' experiences and motivations when interacting with a specific brand and products at various touchpoints.
Value Stream Mapping is used to provide a complete, fact-based, time-series representation of the stream of activities required to deliver a product or service to the internal or external customer.
An entity is an object or concept within a system. An entity may be used in several processes. The life cycle of every entity has a beginning and an end.
Organizations must vie for customers' attention in a competitive landscape. Customer expectations have increased, making it harder to maintain customer loyalty. Organizations are challenged with how they create products and services and deliver them to the marketplace.