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Value is delivered when customers use the products and services. Obsessive attention to impact creates the actual realization of value for customers. This is fundamental to recognizing customer

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Speed and innovation are the two areas in the product landscape that differentiate a successful product. Customers have a lot of options. If a product cannot deliver value at the rate of change

Product development and innovation are usually hard and complex. When new products are built, with each iteration the team must consider:

Only IIBA Membership gives you access to the exclusive content in IIBA’s KnowledgeHub. You’ll gain access to: ​ Unlimited actionable business analysis content Easy to follow “how do I” scenarios

IIBA badges on LinkedIn is a great way to showcase your commitment to the business analyst profession to potential employers and colleagues.

Volunteering serves everyone, including yourself. In what (big or small) ways could you be serving your IIBA community? And what might you gain in return?

User stories are the most common way of representing requirements on an agile project. And it’s often a responsibility that falls on the business analyst or product owner assigned to create them.