A customer-centric, agile mindset drives the POA Practitioner's thinking and behaviour towards value maximization. This mindset, combined with a set of practices and techniques, enables

Speed and innovation are the two areas in the product landscape that differentiate a successful product. Customers have a lot of options. If a product cannot deliver value at the rate of change

Product development and innovation are usually hard and complex. When new products are built, with each iteration the team must consider:

Agile delivery is a business strategy that creates value through fast feedback and short decision cycles. Planning is an activity that is a big part of the Product Owner's role and adopting

IIBA badges on LinkedIn is a great way to showcase your commitment to the business analyst profession to potential employers and colleagues.

Volunteering serves everyone, including yourself. In what (big or small) ways could you be serving your IIBA community? And what might you gain in return?