Risk Analysis and Management identifies areas of uncertainty that could negatively affect value and analyzes and evaluates those uncertainties. It also develops and manages ways of dealing with

Story Mapping is used to assist in creating an understanding of product functionality and the flow of usage, and to assist with prioritizing product delivery.

The value proposition is the culmination of ideas, customer intimacy, market insights, evidence, and design articulated into a promise of value to be delivered to customers. It demonstrates a

Visioning is concisely worded to determine the desired outcome for an initiative.

POA builds on, and extends, Product Ownership concepts that were introduced with Scrum and adopted by other agile approaches.

Customer intimacy centres on knowing people. Cultivating it takes deep attention to identify what customers' value, dedication, and passion.

A team that confidently embraces the challenge of creating the next successful product has

Either an organization supports product teams, or it hinders them. The challenge of creating, launching, and maintaining a successful product is complex and difficult. An organization needs to

The value delivered from products must be identified and measured at three levels

Several ideas and opportunities emerge from these activities. It is tempting to start to chase those ideas and to build something amazing for the customer that they have come to care about.