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Essential Reading Resources

Here are a number of reference materials that may be useful for professional development in business data analytics. These complement the information provided in the Guide to Business Data Analytics (Members Only - Join now to access the Guide) and can be used in your study for the Business Data Analytics Certification (IIBA®-CBDA) exam.


Online Resources

Overview of Business Data Analytics

Data Research

Analyze Data

Results of Data Analytics

Strategy for Business Data Analytics

Books for Business Data Analytics

  • Analytics at Work: Smarter Decisions, Better Results by Davenport, T. H., Harris, J. G., and R. Morison. Harvard Business Press. 2010. 
  • Business Analytics: A Practitioner’s Guide by Saxena, Rahul Narain, and Anand Srinivasan. Springer. 2013. 
  • Business Analytics for Managers: Taking Business Intelligence Beyond Reporting by Laursen, G. H. and J. Thorlund. Wiley. 2016. 
  • Data Mining for Business Analytics: Concepts, Techniques, and Applications by Shmueli, G., Peter C. Bruce, Inbal Yahav, Nitin R Patel, and Kenneth C Lichtendahl Jr. Wiley. 2017. 
  • Data Science for Business: Predictive Modeling, Data Mining, Data Analytics, Data Warehousing, Data Visualization, Regression Analysis, Database Querying, and Machine Learning for Beginners by Jones, Herbert. Herbert Jones. 2018. 
  • Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking by Provost, Foster and Tome Fawcett. O’Reilly. 2013. 
  • A Guide to the Business Analysis Body of Knowledge® (BABOK® Guide), Version 3 by the International Institute of Business Analysis. International Institute of Business Analysis. 2015. 
  • HBR Guide to Data Analytics Basics for Managers by Harvard Business Review. Harvard Review Press. 2019. 
  • How to Measure Anything: Finding the Value of Intangibles in Business by Hubbard, D.W. Wiley. 2014. 
  • The Secrets to Managing Business Analytics Projects by Viaene, S. and Annabel Van den Bunder. MIT Sloan Management Review v53. 2011. 65-69. 
  • Storytelling with Data: A Data Visualization Guide for Business Professionals by Cole Nussbaumer Knaflic. Wiley. 2018. 
  • Too Big to Ignore: The Business Case for Big Data by Simon, P. Wiley. 2013.  
  • A Unified Foundation for Business Analytics by Holsapple, C., A. Lee-Post, and R. Pakath. Decision Support Systems Volume 64 Issue C. 2014. 130-141.