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Business Analytics: A Practitioner’s Guide by Saxena, Rahul Narain, and Anand Srinivasan. Springer. 2013.
Business Analytics for Managers: Taking Business Intelligence Beyond Reporting by Laursen, G. H. and J. Thorlund. Wiley. 2016.
Data Mining for Business Analytics: Concepts, Techniques, and Applications by Shmueli, G., Peter C. Bruce, InbalYahav, Nitin R Patel, and Kenneth C Lichtendahl Jr. Wiley. 2017.
Data Science for Business: Predictive Modeling, Data Mining, Data Analytics, Data Warehousing, Data Visualization, Regression Analysis, Database Querying, and Machine Learning for Beginners by Jones, Herbert. Herbert Jones. 2018.
Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking by Provost, Foster and Tome Fawcett. O’Reilly. 2013.
A Guide to the Business Analysis Body of Knowledge® (BABOK® Guide), Version 3 by the International Institute of Business Analysis. International Institute of Business Analysis. 2015.
HBR Guide to Data Analytics Basics for Managersby Harvard Business Review. Harvard Review Press. 2019.
How to Measure Anything: Finding the Value of Intangibles in Business by Hubbard, D.W. Wiley. 2014.
The Secrets to Managing Business Analytics Projects by Viaene, S. and Annabel Van den Bunder. MIT Sloan Management Review v53. 2011. 65-69.
Storytelling with Data: A Data Visualization Guide for Business Professionals by Cole NussbaumerKnaflic. Wiley. 2018.
Too Big to Ignore: The Business Case for Big Data by Simon, P. Wiley. 2013.
A Unified Foundation for Business Analytics by Holsapple, C., A. Lee-Post, and R. Pakath. Decision Support Systems Volume 64 Issue C. 2014. 130-141.