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1.1 The IIBA Guide to Product Ownership Analysis
The IIBA Guide to Product Ownership Analysis assists teams to create and deliver exceptional products and services, for their customers and stakeholders, with proven practices cultivated from:
1.2 Who Should Use This Guide?
This Guide benefits practitioners who: •   Work as Product Owners, •   Support Product Owners in their work, •   Execute Product Ownership related work, •  
2.2 Product Owners Using Agile
The Product Owner role was used within Scrum and has been embraced by all agile approaches. These approaches have demonstrated that effective Product Ownership activities are critical and pivotal
2.4 The Product Owner Role and POA
Product success requires expanding understanding of the Product Owner's traditional role to encompass tactical and strategic aspects of product development. Effective POA is demanding, complex
5.1 Apply Foundational Concepts
Organizations must vie for customers' attention in a competitive landscape. Customer expectations have increased, making it harder to maintain customer loyalty. Organizations are challenged with