To make a lasting impact, the product must offer great value, newness, and be true to the brand of the organization. Usually, many products are providing similar value propositions and targeting

The Product Owner is accountable for maximizing the value of the product, but the product cannot be built without contributions from the whole team.

Value is delivered when customers use the products and services. Obsessive attention to impact creates the actual realization of value for customers. This is fundamental to recognizing customer

Cultivating customer intimacy means understanding customers as real people by

A customer journey map is a visual representation of the end-to-end customer experience from the customer perspective. It reveals the customers' experiences and motivations when interacting with

The Definition of Ready: the team agrees on and prominently displays a list of criteria that must be met before a backlog item is considered ready for the team to start development work.

Human-centred design is a practical, repeatable problem-solving approach that focuses on putting customer needs first. In the context of a product, the human-centred design proposes that the

Real Options is used to help determine when to make decisions.

Spikes are used to time-box research, design, exploration, investigation, or prototyping activities to understand the effort required to deliver a backlog item or an initiative.

Value Stream Mapping is used to provide a complete, fact-based, time-series representation of activities required to deliver a product or service to the customer.