A focus group is used to elicit ideas and opinions about a specific product, service, or opportunity, in an interactive group environment. The participants, guided by a moderator, share their

Non-functional requirements (NFR) analysis examines the requirements for a product that defines how well the functional requirements must perform. It specifies criteria that can be used to judge

Personas are used to understand and empathize with customers, to align the solution with customer needs, or to fully understand the problems to be solved. As a profile of a customer, personas are

Product Roadmap is a strategic, visual tool used to communicate direction and progress towards the vision for a solution or initiative. It measures progress against that vision by achieving the

Risk Analysis and Management identifies areas of uncertainty that could negatively affect value and analyzes and evaluates those uncertainties. It also develops and manages ways of dealing with

Story Mapping is used to assist in creating an understanding of product functionality and the flow of usage, and to assist with prioritizing product delivery.

The value proposition is the culmination of ideas, customer intimacy, market insights, evidence, and design articulated into a promise of value to be delivered to customers. It demonstrates a

Visioning is concisely worded to determine the desired outcome for an initiative.

POA builds on, and extends, Product Ownership concepts that were introduced with Scrum and adopted by other agile approaches.

Customer intimacy centres on knowing people. Cultivating it takes deep attention to identify what customers' value, dedication, and passion.