BACCM–Checklist: Business Analysis Core Concept Model™

This chapter describes important techniques used in POA. These techniques are widely practiced by Product Owners and other POA Professionals in their daily work. Practitioners apply their

Understanding what is Product Ownership Analysis.

This is a comprehensive treatment of the Product Ownership Analysis (POA) discipline and follows the IIBA Introduction to Product Ownership Analysis. As more organizations transition from

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Effective POA requires navigating the broad view of product alignment while advancing organizational strategy with a detailed view of the product backlog to deliver the product customers love. A

To make a lasting impact, the product must offer great value, newness, and be true to the brand of the organization. Usually, many products are providing similar value propositions and targeting

The Product Owner is accountable for maximizing the value of the product, but the product cannot be built without contributions from the whole team.

Value is delivered when customers use the products and services. Obsessive attention to impact creates the actual realization of value for customers. This is fundamental to recognizing customer

Cultivating customer intimacy means understanding customers as real people by