Product-market fit, a concept popularized in the start-up world, is used to identify a strong market where a product can thrive. It is identified as one of the foundational steps in building a

Reviews are used to demonstrate and inspect an increment of the solution with stakeholders to elicit feedback to determine if the solution being developed aligns with the need.

Stakeholder lists and maps assist the POA Practitioner in analyzing stakeholders and their characteristics. This analysis is important in identifying:

Value modelling focuses solution development on value delivery by tracing decisions to the value perspective of the stakeholder.

The IIBA Guide to Product Ownership Analysis assists teams to create and deliver exceptional products and services, for their customers and stakeholders, with proven practices cultivated from:

This Guide benefits practitioners who: •   Work as Product Owners, •   Support Product Owners in their work, •   Execute Product Ownership related work, •  

The Product Owner role was used within Scrum and has been embraced by all agile approaches. These approaches have demonstrated that effective Product Ownership activities are critical and pivotal

Product success requires expanding understanding of the Product Owner's traditional role to encompass tactical and strategic aspects of product development. Effective POA is demanding, complex

Organizations must vie for customers' attention in a competitive landscape. Customer expectations have increased, making it harder to maintain customer loyalty. Organizations are challenged with

The POA discipline requires a clear understanding of where product development intersects with agile practices.