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6.27 Value Proposition Canvas
The value proposition is the culmination of ideas, customer intimacy, market insights, evidence, and design articulated into a promise of value to be delivered to customers. It demonstrates a
6.1 Backlog Refinement
Backlog refinement is used to ensure that there is sufficient detail and clarity for items in the backlog so that the delivery team can complete an iteration.
6.3 Collaborative Games
Collaborative games encourage participants to collectively build shared understanding, trust, and team spirit. These games can be used for:
6.5 Decision Modelling and Analysis
Decision modelling shows how repeatable business decisions are made. Decision analysis formally assesses a problem and possible decisions to determine the value of alternate outcomes under
6.8 Focus Groups
A focus group is used to elicit ideas and opinions about a specific product, service, or opportunity, in an interactive group environment. The participants, guided by a moderator, share their
5.2 Cultivate Customer Intimacy
Customer intimacy centres on knowing people. Cultivating it takes deep attention to identify what customers' value, dedication, and passion.
2. Business Analysis Key Concepts
The Business Analysis Key Concepts chapter includes information that provides a foundation for all other content, concepts, and ideas within the BABOK® Guide.
2.2  Key Terms
The BABOK® Guide describes and defines business analysis as the practice of enabling change in an enterprise by defining needs and recommending solutions that deliver value to stakeholders