Risk Analysis and Management identifies areas of uncertainty that could negatively affect value and analyzes and evaluates those uncertainties. It also develops and manages ways of dealing with

Story Mapping is used to assist in creating an understanding of product functionality and the flow of usage, and to assist with prioritizing product delivery.

The value proposition is the culmination of ideas, customer intimacy, market insights, evidence, and design articulated into a promise of value to be delivered to customers. It demonstrates a

The Business Analysis Core Concept Model™ (BACCM™) provides set of core concepts and common language for business analysis. The seven principles of agile business analysis provide guidance on

POA builds on, and extends, Product Ownership concepts that were introduced with Scrum and adopted by other agile approaches.

Customer intimacy centres on knowing people. Cultivating it takes deep attention to identify what customers' value, dedication, and passion.

Kano analysis is used to understand which product characteristics or qualities will prove to be a significant differentiator in the marketplace and help to drive customer satisfaction.

To effectively solve a problem, knowing and defining the problem that needs to be solved is essential. Problem discovery, problem framing, and problem scenarios and alternatives help to define

Reviews are used to demonstrate and inspect an increment of the solution with stakeholders to elicit feedback to determine if the solution being developed aligns with the need.

The IIBA Guide to Product Ownership Analysis assists teams to create and deliver exceptional products and services, for their customers and stakeholders, with proven practices cultivated from: