“In the Life of a BA” is IIBA’s new scenarios-based series that tells the inspiring stories of BA’s, like you, sharing their experiences and learnings in the world of business analysis.

A good way to make sure you are is by implementing an analysis technique of creating Personas. Personas are important in so many ways, because they really bring out the roles, goals, and

As innovation cycles become shorter and customer experience becomes a priority, organizations need the ability to learn rapidly and respond quickly to change. This accelerated pace of

Missed a webinar in 2019? Here’s a recap of our most popular webinars to watch and re-watch! Check out all our archived webinars here.

Business Analysts' Customer in today’s digital world is night-and-day different than the ones we served in the past. It’s exciting, yet daunting, and serving them definitely requires a new set

In order for any project or initiative to be successful, an agreed upon business need must be determined. This need may present itself as a problem or an opportunity. Business Analysts must be

Big data is growing rapidly. With the help of a business analyst, companies can harness big data to create better products and services.

The average cost of a malware attack on a company is $2.4 million. A business analyst can help companies protect sensitive data.

By 2022, 85% of companies will adopt user and entity big data analytics. The digital skills such technologies demand that businesses adopt will change the practice of business analysis.

Agile has become a major part of business models and business agility, beyond the technology space. In a recent International Institute of Business Analysis (IIBA) salary survey conducted by