Calgary IIBA® Chapter received the 2016 Chapter Engagement Award for their success in increasing interactions with Members in multiple engagements.
How did the Calgary Chapter increase Member engagement?
We did this through all facets imaginable, including increasing our LinkedIn presence by 18%, engaging Corporate Members and connecting with 8 other Chapters to provide support for developing their business plans and sponsorship models, just to name a few. We also recruited new Members through participation in post-secondary information nights, panel discussions and advisory committees.
How have you engaged local Academic institutions to engage new Members?
In 2015, IIBA Calgary Chapter participated in the Haskayne School of Business panel discussion at the University of Calgary. The panel discussion included other thought leaders in the technical space including representatives from IBM and PwC. In 2016, we participated in a “Boom, Bust & You!” information night at Mount Royal University.
Our work with University of Calgary (U of C) helped lead to us becoming an approved vendor for U of C which enables us to market our IIBA Chapter in U of C newsletters, participate in information nights and recruit volunteers and members in all departments. Our advice is to take advantage of Student Union Career Fairs and information nights to promote awareness of business analysis and Member events offered locally. Last year, IIBA Calgary Chapter participated in several University events.
How did you leverage Chapters helping Chapters?
We’ve done this through a few different ways. We assisted IIBA Vancouver Chapter in promoting their Business Architecture professional development session with Roger Burlton by promoting his event through the IIBA Calgary Chapter website and newsletter. We shared our business plan with IIBA Greater Madison Chapter, Salt Lake City, Saskatchewan and Hawaii. We also shared our sponsorship model with Portland.
How did Calgary Chapter leverage Corporate Members to increase local Member engagement?
We engaged all local Corporate Members including Husky, AHS, Shell, Tervita, CPR and FGL and recruited one new potential Member.
We also created partnerships with multiple local organizations and held two IIBA Certification lectures at Immigrant Services Calgary to share second career information with local professionals.
Through a wide variety of Chapter events, Calgary Chapter was able to increase their actual outreach to provide valuable resources to their Members and local professionals on the role and value of business analysis. Congratulations on receiving the 2016 Chapter Engagement Award. Next month, we profile the 2016 President’s Chapter Award Winners – Winnipeg, Romania and Sofia.