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BBC 2021

Building Business Capability

October 25-29, 2021 | The Diplomat Beach Resort, Hollywood, FL

Back Together

BBC is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, Business Strategy & Transformation, and Digital Innovation toward the pursuit of business excellence.

How to Convince Your Boss that Building Business Capability Is a Good Investment

Sometimes it's tough convincing the boss to let you spend time and money on a conference. Here are some ideas that will help:

1. Make a Deal

Explain how Building Business Capability is full of presentations, workshops and world-class expertise about Business Analysis, Digital Innovation, Business Strategy & Transformation, Business Architecture, Business Process, and Business Rules & Decisions toward the pursuit of business excellence.

2. Make the Deal Numerical

Agree that if the boss will let you attend this virtual multi-day conference, you will commit to improve (some KPI) / by (some percent) / in (some time frame) ... after you get back to work.

3. Find a Different Colour of Money

Budgets are tight all over, but not all budgets are created equal. Since there are no travel costs, your department may have discretionary coin that can cover a few days of a virtual conference. Talk to your colleagues about possible resources available under different names:

  • Education / Training / Seminars / Conferences / Travel (not being used)
  • New Projects / Special Projects / Executive Leadership
  • Software Evaluation / Infrastructure Improvement ... You never know until you ask!
4. Highlight Some Specific Goals

This is where you get to put yourself on the line. Show your boss a list of your personal objectives. Include things like:

  • Bring back three different ideas on how to solve our ______ situation.
  • Learn how others have approached their ______ situation.
  • Meet three people people (yes, you can network during a virtual conference) to add to my personal network who are knowledgeable about _____.
  • Identify the two technologies we should seriously consider in the next three months.
  • Go to three sessions that are outside my area, so I understand the Big Picture better.
  • Find no less than three tried-and-proven consultants who can help us.

PLUS! Send all this information in a LETTER TO YOUR BOSS.

Download a sample letter


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Record-Breaking BBC 2019 Highlights

That’s a wrap for BBC 2019 in Fort Lauderdale, Florida. Here’s a quick recap of some of the highlights of this past weeks trending topics (check out the hashtags #BBCCon and #BBCConf on Twitter for more!).

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Discover BBC

BBC is the official conference of the International Institute of Business Analysis. It is the only conference that provides insight into Business Analysis, Business Architecture, Business Process, Business Rules, Business Decisions, and Business Strategy & Transformation toward the pursuit of business excellence.

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*Based on 2020 pricing - $659 savings based on on-site purchase of Passport + 2 Days Tutorials. IIBA Member 20% discount applicable to all registration types of lesser value, too.