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IIBA.org Career Resources Business Analysis Webinars 2024 Futureproof - Delivering Value with Business Analysis and AI | IIBA Public Webinar

Futureproof - Delivering Value with Business Analysis and AI

Key Takeaways from This Webinar

In this session hosted by Susan Moore, authors Angela Wick and Tim Coventry discuss their new IIBA publication Futureproof: Delivering Value with Business Analysis and AI. The conversation explores how AI is reshaping the role, mindset, and skills of business analysis professionals — and what it takes to stay relevant in an AI-driven world.

  1. AI is transforming—not replacing—business analysis. The core of BA remains problem-solving and value delivery, but AI changes how those goals are achieved.
  2. Business analysts must move from documentation to decision velocity. The future of BA is about enabling faster, evidence-based decision-making rather than creating static artifacts.
  3. Strategic and customer-centric thinking define the “futureproof” BA. Analysts must connect customer behaviors to organizational strategy, ensuring AI enhances—not harms—the customer experience.
  4. The AI Analysis Accelerator Framework bridges business and technology. Wick and Coventry’s model aligns assets, hypotheses, experiments, and user behaviors to measurable business results.
  5. Ethics and continuous learning are now core competencies. Future-ready BAs must balance innovation with responsible data use, transparency, and lifelong skill development.
  6. AI won’t take your job—but someone who knows AI better might. Adaptability, curiosity, and applied learning will separate leaders from laggards.
  7. BA practices must elevate from technical to strategic levels. Analysts should focus on aligning projects to corporate strategy and customer outcomes, not just functional requirements.
  8. Customer obsession must be measurable. Organizations that tie user behavior metrics to strategic results will outperform those that don’t.
  9. Continuous analysis replaces phase-based work. Business analysts must adopt living models, real-time feedback loops, and data-driven insight cycles.
  10. BA remains the human bridge in an AI world. The profession’s power lies in connecting “why” with “how” — linking business intent, user experience, and AI capabilities.