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Business Data Analytics Enables Informed Decision-Making

Treat evidence from data as an enabler in business decision-making to transform the way your organization views business uncertainties.


Enable your business analysis team to play a critical role in the data science team

Build Business Data Analytics Capability

As a broad definition, business data analytics is a practice by which a specific set of techniques, competencies, and procedures are applied to perform continuous exploration and investigation of past and current business data for the purposes of obtaining insights about a business that can lead to improved decision-making.

Guide to Business Data Analytics

Business Data Analytics Certification

The new Certification in Business Data Analytics (IIBA®- CBDA) recognizes the ability to effectively execute analysis related work in support of business analytics initiatives.

Certification in Business Data Analytics

Business Data Analytics Research and White Papers

IIBA’s Global Research and White Papers on Data Analytics and the role of Business Analysis in Data Driven Organizations provide a broad view of the topical information, insights, and trends to inform and supports your organizations data-driven initiatives.

IIBA Global Research

White Papers

IIBA’s Global Corporate Program provides the support and resources to build and enhance business data analytics capabilities.

The role of business analysis in business data analytics is rapidly on the rise. Find out about how IIBA's Corporate Program helps organizations upskill their teams and develop Business Data Analytics capability. Get started today and reach out to a corporate program manager.



Complete the form below and Corporate program manager will get back to you within 2 business days.

Guide to Business Data Analytics

The enterprise access to the Guide to Business Data Analytics provides a framework for organizations to standardize their Business Data Analytics practice and enable their business analysis professionals to play a critical role in the data science team.

  • Translate business problems into questions that analytics can answer
  • Use analytics results to identify viable options
  • Explain technical results to non-technical stakeholders
  • Visualize data and translate results via data storytelling
  • Build and demonstrate empathy for the customer

Key Business Data Analytics Areas

The Business Data Analytics Cycle

The business data analytics cycle represents the research aspects of business data analytics. It is an iterative cycle initiated through the development of a well-formed research question and then explored through targeted, but thorough data analysis.

Team Structure and Required Skills

For any data-driven engagement to succeed, there needs to be a partnership between those providing the business experience (business stakeholders and business analyst) and those with the technical skills: the data analysts and scientists. These roles work collaboratively to ensure the business context is properly translated to guide the analytics activities appropriately and to find the best ways to obtain value from available data.

Strategy for Business Data Analytics

Strategy for business data analytics includes the activities to build the capacity and capability for data analytics within an organization. This includes building a business data analytics team, establishing best practices, curating data, performing ongoing data management functions, and developing a data strategy.

IIBA Analyst Catalyst Blog

Building your Business Data Analytics Team

The biggest challenges organizations face in rolling out their data initiatives is data driven problem solving skills. This is where Business Data Analytics can help. The idea is not to convert Business Analysis Professionals into Data Scientists, but rather...

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How Business Analysts Handle Big Data

Big data is growing rapidly. With the help of a business analyst, companies can harness big data to create better products and services. 

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Connecting Data Analytics with Business Analysis

Take a closer look at the current state of data analytics and learn how the new IIBA certification and supporting materials will help BA professionals capture the opportunities provided by...

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Enable your business analysis team to play a critical role in data science team

Learn more about how your organization can achieve business goals by translating data into valuable insights that guide evidence-based decision making.  Get started today and reach out to a corporate program manager.


Complete the form below and Corporate program manager will get back to you within 2 business days.