Skip to content
IIBA.org Ignite Your Potential at Building Business Capability 2024

Ignite Your Potential at Building Business Capability 2024

Disclaimer: The views and opinions expressed in this article are those of the author and may not reflect the perspectives of IIBA.
Receive free IIBA updates and exclusive content!    


Are you ready to unlock your business potential in sunny Florida? Back in 2024 is the Building Business Capability (BBC) conference—bigger and better than ever!

With a theme centred around unleashing your capabilities, this year's conference is focused on the tools and ideas of the future. Whether you're a seasoned professional or just starting out in business analysis, there’s something for everyone to sink their teeth into.

BBC 2024 has a jam-packed agenda, but we’ve picked out some featured sessions at the heart of the conference. They’re designed to empower you with the knowledge, skills, and insights you need to thrive in today's rapidly evolving business landscape.

Here's a glimpse at what's in store.


Leading in an AI World (Part 1): How Business Analysis Must Contribute

Delvin.jpg

Join IIBA President and CEO Delvin Fletcher as he discusses the age of AI and what that means for business analysis professionals. With considerable organizational investments, hype, debate, and worry, the reality of AI’s impact continues to unfold. In this session, Delvin will discuss how business analysis is responding to these rapid changes and what you can do in your work.


Future Proof: Amplifying Agility with AI and Insightful Business Analysis

Tim.jpg    Angela.jpg

Join Tim Coventry and Angela Wick to discover how AI, agility, and analysis can help organizations and teams deliver value. In this session, they’ll explore what AI-augmented business analysis looks like and how AI can help teams analyze users, processes, and data and create more value.


Product Ownership Tips and Tricks from the Real World

Jared.jpg    Jas.jpg

Let IIBA Director of Chapters and Member Engagement Jared Gorai and Vice-President of Product/IP Development Jas Phul take you on a journey through the intricacies of product ownership analysis. Learn how to effectively drive product development, align stakeholder priorities, and maximize overall business value.


Develop Your Leadership and Communication Skills

Danelkis.jpg

In this tutorial, IIBA Chapter Operations Manager Danelkis Serra will empower you to unlock your potential by honing your communication and leadership skills. She’ll begin by exploring the fundamental principles of effective communication, delving into various communication styles and the art of active listening


Idea Management: The Good, the Bad, and the Uncertain

Susan.jpg

Hear from IIBA Community Engagement Manager Susan Moore as she explores the nuances of idea management. Learn about the challenges and opportunities associated with generating, evaluating, and implementing ideas to drive business growth and innovation.


Analysis Everywhere

Jas.jpg    Tyler.jpg

In this session, IIBA’s own Jas Phul and Junior Product Manager Tyler Kenny discuss how business analysis supports the goal of delivering desired outcomes across the entire organization. Using information sourced from our global community, they’ll discuss how business analysis helps organizations achieve strategic objectives, enable tactical solutions, and drive operational excellence.

Check out the full list of BBC sessions and tutorials.


Why Attend BBC

Still on the fence about attending? Consider these benefits:

  • Network, Network, Network: Take advantage of breakfasts, lunches, and break-out sessions to connect with professionals from around the world and exchange career-defining ideas.
  • Stay Current with Industry Trends: What’s hotter than AI this year? Stay ahead of the curve by learning about the latest tools and trends shaping the business analysis landscape.
  • Invest in Personal Development: Make 2024 the year you invest in yourself. Enhance your communication, leadership, and problem-solving skills through engaging sessions and workshops.
  • Gain New Perspectives: Expand your horizons, learn from best practices, and gain fresh perspectives that can transform your approach to business analysis.
  • Learn the Business Analysis Boogie: This one’s more of a bonus reason. Made up of three distinct steps, the business analysis boogie made its grand debut at last year's conference. It’s a fun way to approach your work in the AI era and a surefire way to get you on your feet!
This MyEducator article puts it best: “Conferences are a fantastic way to meet with people who have similar interests as you. Usually, over a few days, people meet to discuss an overarching topic, share ideas, and participate in a group experience.”

For those of you who are more visually inclined, the handy infographic below breaks down some of the key benefits of attending professional conferences.

imagez0pue.png
Source: https://www.myeducator.com/conferences-professional-development/

Whatever your reason for attending, don't miss this opportunity to unlock your potential and take your career to new heights.

See you in Florida!

Register now and join us at Building Business Capability 2024 from April 15 to 19 at Loews Sapphire Falls Resort at Universal Orlando, Florida. Don’t forget, IIBA members save 20%! Log in to get your 20% discount code.


About the Author
Judy.jpg

Judy Ward is a highly accomplished professional in the field of event management and planning. With her extensive marketing experience and expertise, she’s obtained both her Certified Meeting Planner and Digital Event Strategist designations. Currently serving as the Events Manager at IIBA, Judy is responsible for orchestrating successful and impactful events for the global business analysis community that bring together industry experts, thought leaders, and professionals from around the world.

Must Read Blogs From IIBA

Business Analysis Community

3 Key Takeaways from the Building Business Capability Conference 2023

The BBC conference is a great way to stay current and connected with the business analysis community. Here are 3 key takeaways from this year’s event.
Read the Blog
Business Analysis Community

Looking Back on Global Business Analysis Day 2023

Global Business Analysis Day was a chance to unite and celebrate the global business analysis community.
Read the Blog
Business Analysis Community

Building Business Capability: How Attending This Conference Can Boost Your Career

Attending conferences is an excellent way to enhance your professional development, stay current with industry trends, network with other professionals, and gain a new perspective.
Read the Blog