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BA Lens Now Exclusive to Members


IIBA has some exciting news to share! We have relaunched our online BA Lens magazine as an exclusive member content source 

A common question BAs often ask is how to educate management about what business analysis does. You are in a unique position within your organization to share how BAs translate the “what” the C-suite needs done into “how” BAs can effectively deliver it whether that is increasing operational and production efficiencies, maximizing the bottom line or enhancing the customer experience to deliver better outcomes.




Whether you are working with data scientists performing business data analytics, connecting analysis and agile, navigating digital transformation, etc., we want to help you leverage these opportunities by providing you with relevant information and insights to do just that! The best part is connecting you with thought leaders from around the world.

In this issue we asked John Hancock, a leading financial solutions organization and one of our corporate members to share details on their successful BA training program, as well we share B2T Training’s whitepaper on agile in the enterprise and UST Global’s whitepaper on accelerating artificial intelligence. We also sat down with Ashish Mehta, IIBA’s driver behind our thought leadership papers, to discuss digital transformation.

To help us share relevant content for BAs we will be reaching out to our community to invite contributors to share user stories, case studies and papers on a range of topics. BA Lens will be published quarterly with weekly blogs on this page to bring you current content.


This content is for IIBA members. Please login to My IIBA to view the current BA Lens magazine.

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