3 Reasons Why Business Analysis is Changing in 2022
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There’s no doubt that business analysis is changing. But how is it changing, and why? The answers to these questions are connected to current trends in business analysis.
3 Trends That Are Changing Business Analysis
It’s essential that business analysis professionals stay up to date with business analysis trends. These trends drive change within the business analysis industry. They can also reveal why business analysis is changing.
Here are just a few of the trends that are changing business analysis:
1) Business Analysis professionals are becoming reskilled
An article by Medium explained that a number of today’s business analysis professionals are gravitating toward reskilling in analytical subjects. These skills are in-demand. Two examples include data management and data analytics.
“An understanding of Business Analytics and Intelligence provides a more robust and comprehensive rigor to analytical proceedings and more employers are seeking these skills from Business Analysts,” the article stated.
Business analysis professionals with the right skillset play a critical role in the transformation of data-driven organizations. IIBA’s Achieving More with Data shares high performing organizations saw 65% ROI with 190% more use of business analysis professionals utilizing business data analytics practices.
Agile skills are also in-demand for business analysis professionals. Investing in these skills through professional certification is a good move. Other in-demand skills for business analysis professionals include SQL databases and database querying languages, programming skills (such as Python and R), survey/query software, business intelligence and reporting software, data mining, data visualization, and database design.
2) Remote work is on the increase
The pandemic made remote work a necessity. Many employers are impressed by the benefits of remote work and plan to implement it long term. In fact, 70% of the U.S. workforce will be working remotely at least five days a month by 2025, per Forbes. This is changing and will continue to change business analysis, as organizations’ needs will change with an increase in remote work.
“The evolution of remote working will cause business leaders to think about how employees should continue accessing resources remotely and remain productive,” stated the article 6 Trends Impacting Business Analysis. “In 2021, organizations are likely to focus on business analysis to gather data insights that are important for optimizing performance.”
It’s probable that this trend will extend into 2022.
3) Customer journeys are changing
Business analysis professionals must have a deep understanding of the customer journey to be successful. This is especially true now, well into the pandemic. Over the past two years, the customer journey has changed drastically. More customers than ever are purchasing products and services online. An article by Modern Analyst stated,
“Customer journeys are now more complex, expectations are higher and new process requirements demand creativity and careful thought. Business analysis will be key to helping user experience and user interface designers unpack customer experience insights from both transactional and non-transactional interactions to create marketable, human-centred, data rich digital experiences.”
Organizations will take customers’ new needs into consideration and work to improve the customer experience in 2022. As they make these changes with the help of business analysis professionals who understand the customer journey, their efforts will be more fruitful and longer-lasting.
Align Yourself with Current Business Analysis Trends by Gaining New Skills
36% of business analysis professionals are already involved in Business Data Analytics practices. If you are interested in upskilling yourself this year, check out IIBA’s Certification in Business Data Analytics. Business analysis professionals have been instrumental in helping high performing companies build data-driven cultures by leveraging proven business data analytics practices.
Earning this certification informs employers of your passion for and competencies performing business analysis on analytics initiatives. The certification helps identify skilled business data analytics professionals to organizations seeking these in-demand skills.
Take a look at the other business analysis certifications offered by IIBA to find the right professional designation for you.
About The Author:
Tiffani Iacolino is a Product Marketing Manager at IIBA® and has 15+ years of marketing experience across the legal, technology, telecommunications, publishing, media, and professional services industries. She’s passionate about delivering meaningful products and solutions to the business analysis community, including IIBA’s latest offering the Cybersecurity Analysis Learning and Certification Program. Hailing from the Greater Toronto Area, she enjoys an amazing cup of coffee, running, and yoga -- between chasing her two adorable children!