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IIBA.org About IIBA Brand Identity & Visual Standards Logos & Trademarks Trademarks and Guidelines

IIBA Registered Trademarks

Professionals and organizations must arrange with IIBA® to use these logos for any purpose. The purpose for the use of the mark must be clearly stated in all media used, and the mark’s ownership must be attributed to IIBA.

Trademarks and Guidelines

 

Trademarks

The first instance that the following IIBA Owned Mark appears in any publication (and/or any article/letter/signage etc.) it must be spelled out as follows and should be followed by its acronym in parentheses:

      • “International Institute of Business Analysis™ (IIBA®)”.

      • The trademark symbol (™) must be used with the first instance that “International Institute of Business Analysis™” appears in the text of any publication (and/or any article/letter/signage etc.). Subsequent instances of the IIBA Owned Mark should be written as “International Institute of Business Analysis”.

      • The registration symbol (®) must be used with the first instance that “IIBA®” appears on its own in the text of any publication (and/or any article/letter/signage etc.). Subsequent instances of the IIBA Owned Mark should be written as “IIBA”.

      • If the first use of the mark is in the headline, the registration mark and trademark symbols may be omitted, but instead it must appear with the first use of the mark in the body text.

      • A trademark must be used as an adjective with the appropriate trademark symbol.

      • Do not use the word “the” before IIBA or International Institute of Business Analysis.

      • Example: “A Guide to the Business Analysis Body of Knowledge® (BABOK® Guide)”.

      • BABOK registered marks must be treated as an adjective and must not be used in the plural or possessive (as in followed by “s,” “’s,” or “s’”).

         

IIBA Chapter Logo

Individual IIBA Chapters may use their IIBA Chapter logo provided the guidelines are followed and use of the logo is properly licensed:

      • Only IIBA Chapters may use this variation of the IIBA logo within their products and/or publications. If you are unsure of your status, please contact IIBA at chapter@iiba.org.

      • Please contact chapter@iiba.org for assistance in creating your logo.

      • When a Chapter name is added to the IIBA logo it must be to the side (either the left or right side). When placed on the right (preferred) it must be left aligned. When on the left it must be right aligned.

      • The Chapter name must be 1/2 the height of the IIBA logo. The top of the Chapter name must line up with the top of the IIBA logo.

      • The word “Chapter” must fit under the Chapter name and the word “Chapter” must line up with the bottom of the IIBA logo. The word “Chapter” must begin with a capital “C.”

IIBA Academic Member Logo

An Academic Member may use the logo(s) provided the guidelines are followed and use of the logo is properly licensed:

      • Only Academic Members for IIBA may use the logo within their products and/or publications.

      • Academic Members are colleges and universities that have submitted applications for assessment and received written approval of their application from IIBA.

      • If you are unsure of your status, please contact IIBA at academic@iiba.org.

      • The purpose for the use of the mark must be clearly stated in all media used, and the mark’s ownership must be attributed to IIBA.

EEP logos

An Endorsed Education Provider™ (EEP™) may use the EEP logo provided the guidelines are followed and use of the logo is properly licensed:

      • Only Endorsed Education Providers for IIBA may use the EEP logo within their products and/or publications. Endorsed Education Providers are training institutions/organizations that have submitted provider applications for assessment; received written approval of their provider application from IIBA and payment has been received and processed by IIBA.

      • If you are unsure of your status, please contact IIBA at EEP@iiba.org.

      • Make no statements or representation indicating or implying, in any manner, that IIBA has approved, certified, sponsored or guaranteed any of the provider’s products, publications or services. The following statement is authorized by IIBA for use in conjunction with the EEP vendor:

        • <Company Name> is an endorsed education provider of IIBA
      • Include proper notice of IIBA ownership of its copyrights, trade, service or certification marks with all uses of such copyrights and marks as instructed by the most current IIBA standards and guidelines under Other Trademark Requirements & Guidelines.

      • The purpose for the use of the mark must be clearly stated in all media used, and the mark’s ownership must be attributed to IIBA.

Sponsor Logos

      • Sponsors are institutions/organizations that have been accepted in the IIBA Headquarters Sponsorship program.

      • The purpose for the use of the marks must be clearly stated in all media used, and the mark’s ownership must be attributed to IIBA. If you are unsure of your status, please contact IIBA at sponsorship@iiba.org.

      • Include proper notice of IIBA ownership of its copyrights, trade, service or certification marks with all uses of such copyrights and marks as instructed by the most current IIBA standards and guidelines under Other Trademark Requirements & Guidelines.

      • Contact sponsorship@iiba.org for information on the Sponsor logos. When the mark is requested you will be advised about the licensing process.

 

Special Interest Group Logos

IIBA SIGs may use their IIBA SIG logo provided the guidelines are followed and use of the logo is properly licensed.

 

Certification Logos

Successful certificate recipients who have passed their IIBA exam may use the logos as follows:

      • Other professionals and organizations must arrange with IIBA to use this logo for any purpose. The purpose for the use of the mark(s) must be clearly stated in all media used, and the mark(s) ownership must be attributed to IIBA.

      • EXAMPLE: Entry Certificate in Business Analysis™ (ECBA™).
      • The trademark symbol (™) must be used with the first instance that the below mark appears in the text of any publication (and/or any article/letter/signage, etc.):
        • “Entry Certificate in Business Analysis™” or “ECBA™”
      • Subsequent instances of the IIBA Owned Mark should be written as follows:
        • “Entry Certificate in Business Analysis” or “ECBA”
      • If the first use of the mark is in the headline, the trademark symbol may be omitted, but instead it must appear with the first use of the mark in the body text.

      • A trademark must be used as an adjective with the appropriate trademark symbol. It [ECBA™] cannot be used in the plural or possessive (as in followed by “s,” “‘s,” or “s’”). For example, you cannot say “ECBA™ ‘s”, but must say “ECBA™ Recipients” if the first use of the acronym, or “ECBA’s”.

The use of the ECBA™ mark (or other IIBA trademarked certification) needs to be attributed, when a third party, including an ECBA™ recipient, is producing materials that use the ECBA™ certificate mark, the attribution statement should read:

“ECBA™ is a trademark owned by International Institute of Business Analysis™ (IIBA®). This certification mark is used with the express permission of International Institute of Business Analysis.”

THE EXAMPLE ABOVE APPLIES TO THE USAGE OF ALL IIBA MARKS



Signature Line

When writing certification designation as part of an authorized individual’s title, do not include the trademark.

EXAMPLES: Joseph Bryant, ECBA or Joseph Bryant, AAC

Business Cards

The IIBA credential logo may only be used on your business cards.

Letterhead/Resumes/Websites

You may use the block letters “IIBA,” but not the credential logo, on personal letterhead/stationery, on resumes, websites and in e-mail signatures.

Other Trademark Requirements & Guidelines

In addition to the requirements set forth above, you must comply with the following requirements and guidelines when using IIBA marks:

      1. If a text does not contain all of the above trademarks, list only the trademark used. For example:
        “IIBA® is a registered trademark owned by International Institute of Business Analysis.”

      2. When a third party (not IIBA) is producing materials that use any of the following trademarks, the attribution statement should read:
        “IIBA®, the IIBA® logo, BABOK® Guide and Business Analysis Body of Knowledge® are registered trademarks owned by International Institute of Business Analysis. These trademarks are used with the express permission of International Institute of Business Analysis.”

        If a text does not contain all of the above trademarked phrases, the trademarks should be noted individually. For example:
        “IIBA® is a trademark owned by International Institute of Business Analysis. This trademark is used with express permission of International Institute of Business Analysis.”

      3. Maintain the integrity of IIBA marks.
        Your use of our marks must not disparage IIBA, our marks, or our products or services, and you must not mislead anyone as to your own or your organization’s affiliation with IIBA or the IIBA sponsorship or endorsement of you, your company, and/or your products or services.

      4. Apply the trademark notice symbol correctly.
        Use the symbol “TM” when referring to the marks (e.g., EEP™) and place it to the right of the mark and superscript. You must use this symbol and apply the symbol in every copy of the communication, document, packaging, or other material in which any IIBA owned mark appears, regardless of the medium. *

      5. Apply the registered trademark and registered certification mark notice symbol correctly. Use the symbol "®" when referring to the marks (e.g., IIBA®) and place it to the right of the mark and superscript. You must use this symbol and apply the symbol in every copy of the communication, document, packaging, or other material in which our mark appears, regardless of the medium. *

      6. Always display the marks correctly.
        The marks must not be altered or modified in any way. The marks must not deviate from the form shown in this policy.

      7. Keep IIBA marks separate and distinct.
        IIBA owned marks must be used separately from other logos, trademarks, service marks, registered copyright marks and names.

*As IIBA owned marks become registered, IIBA will update this policy.

 

Co-Branding

Co-branding should follow IIBA brand guidelines for logo usage and position the two logos the correct distance apart, aligned to the upper left of the page. For web usage co-branding place IIBA logo along with the entity's logo in the footer. If you have questions, please contact IIBA at brand@iiba.org.

 

What “Not” To Do

To ensure that IIBA owned marks continue to fulfill their purpose of distinctively identifying our organization and its products and services, you may not:

      • Develop, adopt, use, or register any name, logo, trademark, symbol, phrase, brand, domain name, or other business, product or service identifier that could be confused with any of IIBA owned marks.

      • Use any of the IIBA owned marks as part of your business name, trade name, corporate name, domain name, URL, or email address, or to identify your own products or services.

      • Do not warp or stretch the logo.


General Information

IIBA typically is unable to respond to specific requests for guidance pertaining to use of our marks. If you are not certain that intended use of any of our marks complies with this policy, please consult your legal counsel.

Any organization either knowingly or unknowingly failing to follow these guidelines may be subject to prosecution to the fullest extent of the law by IIBA. IIBA reserves the right to take legal action should any IIBA mark be used inappropriately and not in accordance with this policy.