Product Ownership Analysis (POA) is a researched and studied discipline, with a set of practices, processes, and procedures to create successful outcomes. POA involves the use of specific techniques and the development of key competencies and provides Product Owners, Proxy Product Owners, and team members with the necessary framework, tools, techniques, approaches, and foundational Agile values.
The POA program, including IIBA’s Guide to Product Ownership Analysis and Digital Access resources, provides a foundational understanding of the standards of practice, techniques, case studies, and the POA framework. Plus, the POA Digital Access features interactive knowledge checks aligned to the program framework, quizzes, and more. Earning this certificate informs employers of your competence and expertise driving the creation and delivery of high-value products.Learn About the Competencies
IIBA’s Certificate in Product Ownership Analysis (IIBA®-CPOA) benefits professionals who:
As organizations transition from project-centric models to a product-centric view, it is important to understand how product ownership is evolving and how business analysis professionals can drive the delivery of successful products.
Uncover the framework, context, techniques, and competencies that can give you an advantage.
Want to see an online module in action? The POA Digital Access Resources features video and audio resources to help you navigate through the POA framework.
The online modules are intended as a primer to the POA framework from IIBA's Guide to Product Ownership Analysis. Take a look at the video for a closer look at the POA Digital Access Resources.
Best Value Option Includes:
$250 (Member Pricing)
$400 (Non-Member Pricing)
$195 (Member Pricing)
$250 (Non-Member Pricing)
* All amounts are in USD currency. *Prices are subject to change without notice.
Limited practical experience. Expertise is developed in a safe, structured environment (small, less complex efforts) where guidance is both sought and provided.
Basic Knowledge: Has a fundamental awareness of basic skills and knowledge involved in the work.
Understands: Recognizes the key elements of the work and why they are important. However, not expected to have the experience nor skill to execute.
Follows Rules: Adheres to prescribed ways to complete the work but needs rules and guidelines to successfully execute.
1.1.2 Align Products to Strategy:
1.2.1 Structure the Work:
1.2.2 Drive Success:
1.2.3 Expand Product Owner Role:
2.1.1 Get Personal:
2.1.2 Build Empathy:
2.1.3 Engage in Observation:
2.2.1 Validate Problems:
2.2.2 Integrate Learnings:
2.2.3 Evaluate & Evolve Product:
3.1.1 Share Vision
3.1.2 Collective Responsibility:
3.1.3 Align Product:
3.2.1 Provide Psychological Safety:
3.2.2 Analyze Stakeholder:
3.2.3 Engage Stakeholder:
4.1.1 Target Customers:
4.1.2 Assess Product-Market Fit:
4.1.3 Define Value Proposition:
4.2.1 Define Product Strategy:
4.2.2 Integrate Across Initiatives:
4.2.3 Cultivate Organizational Support:
5.1.1 Manage Product Backlog:
5.1.2 Minimal Viable Product Builds
5.1.3 Plan Releases:
5.2.1 Plan Iteration:
5.2.2 Build Product Features:
5.2.3 Validate Product Features:
6.1.1 Measure Strategy:
6.1.2 Measure Product:
6.1.3 Measure Delivery:
6.2.1 Assess Strategy:
6.2.2 Assess Market:
6.2.3 Assess Delivery:
7.1.1 Assess Strategic Alignment:
7.1.2 Assess Market Alignment:
7.1.3 Assess Financial Viability:
7.2.1 Assess Capability:
7.2.2 Optimize Process:
7.2.3 Leverage Technology: