Identifying User Needs and Deriving User Requirements for Maximum Customer Experience

Presented by Thomas Geis
Most business IT system support business processes well but still lack of satisfactory usability and positive user experience. While the understanding of business process analysis has matured over the years and qualification schemes provided by IIBA® have sustained this, the understanding of the needs of the “end user” still is a mystery to many projects. This webinar presents you with state-of-the-art methods on how to create user experiences that make users effective, efficient and truly satisfied.
What you will take away from this webinar:
  • Understand, what user experience really means
  • Understand how usability and user experience impact on the value of an IT system
  • How to talk to users to find out what they need (rather what they want)
  • How to document user interviews and observations, so the project team has a basis for informed decisions
  • How to extract user needs and derive user requirements that truly meet (or exceed) expectations of users
  • How to model user tasks and structure user requirements into them, so user interfaces can be derived from data (rather than from opinions of individuals)
About the presenter:

thomas-geisThomas Geis is Managing Director of ProContext Consulting GmbH and since 1993 full-time in the work area usability engineering. He is a dedicated professional expert in the occupational field usability and user experience and assumes, among other responsibilities in the following roles:
Chairman of the International Usability and User Experience Qualification Board (UXQB)

Head of the ISO Committee "Common Industry Format for Usability"

Editor of ISO 9241-110 "Dialogue principle for human-system interaction"

Editor of ISO 25060 "Common Industry Format (CIF) for usability - General Framework for usability-related information"

Holder of the Usability Achievement Award of the German UPA (2013)