Strategy: The Crucial Enabler

Presented by Adrian Reed, Principal Consultant / Business Analyst, Blackmetric Business Solutions 
The words "strategy" and "strategic" are frequently used in organizations and might be seen by some as "corporate buzzwords". Yet in reality, having a clearly articulated strategy is a crucial enabler for organizational alignment and success. As BAs, we need to ensure that our projects and programs align with strategy--else we may end up with different departments and teams pulling in different directions (and we may end up getting caught in the cross fire!)
The BA toolkit is broad, and there's a huge opportunity for us to contribute. If we seize this opportunity we may get involved in shaping or defining organizational, project, program or business unit strategy.
In this presentation, Adrian Reed explores strategy through a business analysis lens, covering:
1. What is strategy?
2. The role of strategy and strategic thinking in Business Analysis
3. What can we do when strategy is "cloudy"?
4. Strategic analysis tools and techniques
About the Presenter:
Adrian Reed is a true advocate of the analysis profession. In his day job, he acts as Principal Consultant and Director at Blackmetric Business Solutions where he provides business analysis consultancy and training solutions to a range of clients in varying industries. Outside of work, he is President of the UK chapter of the IIBA and he speaks internationally on topics relating to business analysis and business change.
You can read Adrian's blog at and follow him on Twitter at