Once Upon a Time: The Business Analyst Storyteller

Presented by Bob Prentiss (Bob the BA)
Would you agree that requirements need to be clearly understood?  It seems logical, right?  What about memorable? That’s right, I said memorable, not measurable. Yes of course they should be measurable but that becomes meaningless if they are not first, memorable. So why is it that more Business Analysts don’t tell requirements stories? The most effective communicators tell stories – they ensure things are memorable and clearly understood. The Business Analyst should be the best communicator on the team given the sheer volume of requirements, plus all of the additional things that support the requirements like how we got there to begin with, the business case, the value proposition, business rules, and more. What is that you say? You are Agile? Then you better ramp up those storytelling skills! 
Come join me, Bob the BA, to learn what makes up a compelling requirements story. Stories that are memorable, contagious, interesting, and ensure the requirements are clearly understood. Learn the structure, how emotions play into the story, how to hold your stakeholder’s interest, how improvisation and the art of surprise can enhance the story and keep it relevant for your audience. Did you hear the one about the non-functional requirement looking for the functional requirement in all the wrong places? Probably not, but it sounds like there is a great story in there somewhere that needs to be told. What’s your story?
  • Learn why Business Analysis requirements storytelling is important.
  • Learn the foundations of good requirements storytelling.
  • Learn the different level of stories in business analysis, Waterfall vs. Agile.
  • Learn what it takes to have satisfying conclusions to your stories.
About the Presenter:

Bob is CBAP® certified with 25+ years of experience in corporate America; with a background in managing BA centers of excellence, assessing and managing BA maturity, quality, and competency. Bob has presented numerous keynote, workshops, seminars, conferences, and training sessions across North America. Bob is a founding member and past President of the IIBA® MSP Chapter.
Bob the BA provides business analysis training, consulting and mentoring services. Bob is passionate about helping you think, learn and work differently. Bob the BA is focused on providing a better training experience that is affordable and flexible enough to fit your schedule.