Incorporating Design Thinking into Your Practice: A Global Thought Leader Live Panel Discussion

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Design Thinking is one of the topics covered in the newly formed IIBA® Global Thought Leadership program. Design Thinking has become more and more popular over the years. In the Article, What is Design Thinking and Why Is It So Popular?, it’s says, “Some of the world’s leading brands, such as Apple, Google, Samsung, and GE, have rapidly adopted the Design Thinking approach and Design Thinking is being taught at leading universities around the world, including, Stanford, Harvard and MIT.”
Do you know why it is so popular? Do you know how you can use Design Thinking concepts in your practice? This panel discussion includes thought leaders from around the world that have Design Thinking and Business Analysis experience. The group is coming together for a live virtual panel discussion facilitated by Kupe Kupersmith. In this session, you will learn different ways Design Thinking is used in Business Analysis and consulting practices. Kupe will be asking some questions and so will you. Come prepared to see how you can level up your Business Analysis practice.
Learning Outcomes:
1) Be introduced to the core principles of Design Thinking
2) Learn how Design Thinking in used in a variety of practices
3) Develop an understanding of how you can incorporate Design Thinking into your practice
blair-lovedayBlair Loveday                                       
Chief Culture Officer, Redvespa Consultants Limited                   
I believe that if your company wants to deliver a truly great customer experience, you need to be delivering an even better employee experience. Acknowledging your employees as human beings and not numbers, resources, position titles, enhances engagement, happiness and productivity. And if you haven't figured me out yet, I love a happy workplace.  
I enjoy living life at the intersection of inspired design, business and people. I like to "learn while doing" and love the challenge of bringing design thinking to the Business Analysis & HR professions. The latter has shifted my focus from the customer experience to the employee experience. My creative leadership style reflects my passion for having fun and discovering and developing truly extraordinary people. I believe design thinking and innovation is a team sport. Empowering people, encouraging curiosity and diversity, designing based on perspectives rather than titles and creating an energized team environment will always deliver great results. 
shantha-mahesawariShantha Maheswari 
Managing Director, Accenture India
Shantha Maheswari is a Managing Director leading Technology Services Industry practice spanning multiple operating groups, Inclusion and Diversity leadership role in Accenture India Delivery Center. 
For over 20 years, Shantha has led, advised and facilitated client transformations in her leadership roles of Business Portfolio, Sales, Strategy and Delivery across Retail Consumer Goods, Travel, Industrial and Life Sciences industries.  She is an active blogger and develops thought leadership point of views on next generation technologies. She is noted for her skills as a strategic transformation change agent, underpinned by her defining quality of being an ‘ambitious adventurer’. 
Through her initiatives, she believes in creating a new legacy of Business Growth sustained by Value Creation and People leadership. She is passionate on people transformation, nurtures underlying principles of inclusion and mentorship to evolve them as successful leaders. As a public speaker, she has been a thought leadership speaker, panel member on many industry forums, NASSCOM, Avtar foundation and Corporate Diversity Boards. 
A Stanford certified, Executive MBA from Symbiosis, Pune and Engineering from PSG College, Coimbatore, she is a recipient of World Women leadership award for exemplary leadership and has also contributed to the book “Innovating Women' by Vivek Wadhwa, a renowned global thinker.  
jason-pruntyJason Prunty
Director of UX at ePharmaSolutions
Jason Prunty arrives at UX Design by way of electrical engineering, photography, and architecture. He is an experienced Product Designer with a diverse design foundation that includes working in industrial design, designing and building computers from scratch, and teaching architecture, photography, and User Experience.
Jason is the Director of UX at ePharmaSolutions, where he is leading a team to improve the experience of medical clinical trials for everyone. He is also an adjunct professor in the Kanbar College of Design at Philadelphia University.
When he is not in the office, you might find him engineering the perfect soft pretzel, renovating a corner of his 100-year-old row home, or creating a user-friendly Philly outing for his wife and daughters.
martha-breilMartha Breil
Martha is a Business Analyst with a specialization in knowledge management technology in the legal vertical. A passion for usable, web-based software drove her to a master's program in human-computer interaction in the early 2000s. Ever since, she's been an advocate for finding a cost-effective method to design a better user experience and better business outcomes. Her mantra is don't let the perfect be the enemy of the good as she usually has to approach user experience design with constrained budgets and resources. 
Currently, Martha works for McGuireWoods LLP and does business analysis, product management, and skunk-works design thinking as a requirements elicitation technique when designing and/or customizing software. She loves to constantly learn, collaborate, and share ideas with others and volunteers for the International Legal Technology Association (ILTA) to promote the peer sharing exchange on which that organization was founded and thrives. Outside of work, Martha is also a yoga instructor and regular practitioner in the Ashtanga mysore tradition. 
stephen-turnerStephen Turner
Stephen Turner leads multi-disciplinary teams in cloud computing migrations. He has an MS in information systems management and BFA in design. He was a judge in the Communication Arts Design Annual and has worked with clients such as The Walt Disney Company, Clorox, and Yahoo. His design thinking brings together an understanding of shifting needs in the marketplace as well as the limits of technology in the following areas:
  • Quantifying the customer value delivered by systems and technologies
  • Aligning product features and related marketing content with the needs of customer segments
  • Contextualizing microservice architecture (MSA), business process re-engineering and cost accounting to optimize operations after deals are complete
Enterprise Value Integration (EVI) is the result of more than two years of research and twenty-five years of solving problems for enterprises. Turner is working with Lisa Janke, formerly with the business process performance group with Ernst & Young, as well as Ali Nejadmalayeri, Ph.D., and Manohar Singh, Ph.D. Both are professors of finance and have seen a need develop new accounting methods to focus on customer value. EVI represents a significant breakthrough and gives business analysts new skills to add value to their organizations.
peter-gerstbachPeter Gerstbach
Director & Business Analysis Evangelist, Gerstbach Business Analyse GmbH
Peter Gerstbach is Managing Director of Gerstbach Business Analyse GmbH, providing business analysis and design thinking consultancy and training to various clients in Austria, Germany and Switzerland.
He is one of the first CBAP® in Austria, co-founder and former president of IIBA Austria Chapter and the co-organizer of the Business Analysis Camp, a yearly “unconference” taking place in Vienna, Austria.
He is a regular speaker at conferences, host of the first German Business Analysis Podcast and author of the first German Business Analysis book taking on a holistic view on the BA profession.
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