Business Analysis in the Age of Digital

Presented by: Somak Roy, Senior Analyst , Forrester

The rise of digital places new demands on the business analyst role. The BA must become more prescriptive, strategic, and creative. The role must encompass much more than requirements elicitation. The webinar will focus on how pioneering BAs are adapting to the digital age.

About the Presenter:

somak-roySomak Roy - SENIOR ANALYST SERVING APPLICATION DEVELOPMENT & DELIVERY PROFESSIONALS
Somak serves Application Development & Delivery Professionals, providing guidance to Forrester's vendor and end user clients. He focuses on the IT services industry, helping clients navigate this fast-changing market and maximize the business value of their technology investments. As a senior analyst, he helps clients to understand the key dynamics in the application services market and to make smart technology sourcing decisions. His research coverage includes sourcing and delivery for digital experience services, the evolving offshore value proposition, and issues pertaining to captives.