Business Capability Modeling: Theory & Practice

Presented by Leonard M. Greski, Director, eCommerce Transformation, Global eCommerce & Marketing Technology, Hewlett-Packard Company
This webinar will introduce participants to a framework for modeling business capabilities: unique combinations of people, processes, and physical assets that generate measurable value. We’ll discuss how capabilities fit into a larger strategy to results process, and explain how to analyze an organization’s capabilities using simple tools. 
Key takeaways from the webinar include:
  • Using capability models to make business decisions
  • Modeling capabilities in four “easy” steps
  • Practical considerations 
The Presenter
Leonard M. Greski currently serves as Director, eCommerce Transformation for the Hewlett-Packard Company, leading a global team that is building a new consumer experience for  Previously he led the technical product management and engineering functions for marketing websites, which operate in over 75 countries in 43 languages, and receive 130 million visits per month. Len’s team delivered the new HP branding experience on, the digital experiences for HP’s Make it Matter campaign, the Enterprise 20/20 social eBook, as well as the core content that drives marketing and eCommerce websites.
Before joining, Mr. Greski led a variety of eCommerce initiatives at W.W. Grainger, Inc. over a nine-year period, including the development of the mobile Mr. Greski’s leadership helped to achieve the #15 ranking on the Internet Retailer 500 in 2011, and the #76 ranking in the Mobile Internet Retailer 400 within 12 months of launch.  
Mr. Greski has been working on business capability modeling techniques since 2009.  His work has on this topic has been published in Architecture & Governance Magazine, and referenced in research by Gartner, Inc. 
Mr. Greski’s career began with Information Resources, Inc., where he developed analytical models for market research in the consumer package goods industry. He earned a B.A. and M.A. in Sociology from the University of Illinois at Chicago.
Mr. Greski is based in Palo Alto, California.