Answering Your Questions on IIBA New Strategic Alliances

1.  Why did IIBA® decide to collaborate with a specific EEP?  
  • Recently, IIBA announced its first strategic alliance with an educational provider. The strategic alliances were established to provide enhanced value to the BA community. As IIBA is engaging a broader group of organizations with similar visions, we are looking at creating new opportunities to connect the community and provide increased value and resources to our Members.
2.  How does this new alliance provide value to me and the community? 
  • The strategic alliances support our desire and capability to advance the practice, discipline and profession of business analysis globally. Beyond the important benefit of extending our community and developing connections and engagement, the strategic alliances identify new opportunities to provide value, such as programs, events and presentations, which will be developed. It will provide opportunities to support IIBA Chapters with outreach campaigns to grow their membership and extend their reach within their community. 
  • Some examples that you will see from the most recent strategic alliance, include presentations, white papers and outreach campaigns. 
3.  What is the difference between the EEP program and the strategic alliance initiative? 
  • The strategic alliances are a distinct and separate initiative from the Endorsed Education Provider (EEP) program. The Endorsed Education Provider (EEP) program offers organizations the opportunity to market, promote and obtain recognition for their business analysis education courses. Strategic alliances between IIBA and other organizations are built on a foundation of social responsibility and are guided by the following key principles:
    • Value creation through collaboration for the benefit of IIBA membership, the broader BA community and the business community.
    • Create value that is focused on engagement, connectivity and access to information and resources that provides a richer and broader context to our communities.
    • Support BA professionals to advance their careers.
    • Support local Chapter efforts to deliver more value to their community by providing them access to resources and a greater network of organizations to engage with.
    • Support the organization’s leadership and commitment for the benefit of their respective communities.
4.  How can a strategic alliance with EEPs help beyond what EEPs are already doing? What benefits will EEP gain from the alliances?
  • The new strategic alliances are
    • providing additional support and value for the community;
    • supporting the BA practice, discipline and profession;
    • extending the community; and,
    • elevating the profession to drive awareness of the strategic value of business analysis. 
All of which will have significant benefits for the stakeholders in the BA community, including EEPs.

As well, it is important to note that IIBA is committed to continuing to enhance the engagement opportunities provided to EEPs. The webinar held February 16th, is one of the initial activities to hear directly from you on ways we can increase the engagement and opportunities with the EEP community. We will be reaching out to you to examine specific engagement opportunities as we work to evolve the EEP program and our strategic alliances initiatives.  
5.  Will IIBA create alliances with other EEPs?
  • Yes, we are open to exploring opportunities to collaborate with training organizations that are also part of the EEP™ program and other organizations that will broaden the BA ecosystem, while providing greater value to our Members, the BA community and our business stakeholders. The recent announcement by IIBA has generated interest from other EEPs, and we expect that additional alliances will be announced. 
6.  How do you evaluate the alignment between IIBA and potential strategic alliances? Are there specific objectives driving / guiding the selection process?
  • As part of the initial conversations with a potential strategic alliance, IIBA examines the strategic fit between the two organizations. This includes a review of alignment to our 3-year Strategic Plan; cultural fit and alignment to IIBA core purpose and values; support of the principles and standards of BABOK® Guide v3; and, most importantly, the opportunity for value creation and engagement for the community.
7.  What other organizations will IIBA sign a strategic alliance with? 
  • IIBA is open to exploring strategic alliances with other organizations across the community, including for-profit and non-profit organizations.  
  • We will announce new alliances to our Members and post information about each strategic alliance on the IIBA website –
8.  How will these strategic alignments impact the new certification program? 
  • Some of the recent strategic alliances signed by IIBA and complementary associations focus on the potential alignment of our respective certification programs.
  • Aligning certification programs with other professional associations who have similar certifications will provide the BA community greater clarity and ability to make the most appropriate choice for their career. As well, it will remove the confusion for organizations hiring business analysis professionals. E.g. When I hire a BA professional, which certification do I look for?
  • Through the strategic alliances, we can work together towards a common goal, including communications on the value of business analysis certification.
  • We can share best practices and lessons learned to improve business analysis certifications across the industry so each certification program becomes stronger. 
9.  How can volunteers become involved in the efforts of IIBA to build and implement strategic alliances? 
  • IIBA volunteers are essential to the ongoing thought-leadership, resource development and connections across the globe. IIBA will be looking to volunteers to participate in the development and execution of the value stemming from these strategic alliances. Should you wish to become involved, please contact and we will provide more details once available. 
10.  Could you please provide some examples of value–adds for the community?
  • Some examples of new value to be generated from these strategic alliances include webinars, cross-alignment of our certifications, joint research, discounts, user groups, presentations, development of white papers or publications and outreach to government, academic and corporations. Each strategic alliance will develop its own distinct value to the community. Over the coming months as IIBA and the aligned organization(s) work together to implement this value, IIBA will continue to communicate and engage you. 
11.  What is the level of transparency to the community as these strategic alliances are formed?
  • IIBA is committed to providing information on the areas of collaboration from each of these Memorandums of Understanding (MOUs). Once IIBA has signed a strategic alliance agreement and announced the MOU, the two organizations work together to develop a comprehensive work plan which defines in more details the opportunities identified. As these work plans are defined, IIBA will communicate key deliverables and milestones in a variety of communication tools, including eblasts, newsletters, webinars and social media.
12.  Who has IIBA signed a MOU with? 
  • Since August 2015, IIBA has launched five strategic alliances, including BCS The Chartered Institute for IT: BRM Institute; IREB®; Sparx Systems Pty Ltd and ASPE-SDLC a division of Fortis College.
  • These new collaborations are focused on providing Members and the BA community with increased value and connections. Through these new strategic alliances, we are helping to expand, connect and define collaboration and focus across the BA community.  
13.  How will IIBA report on the deliverables of the strategic alliance? 
  • IIBA will provide quarterly updates on the progress, value and milestones of each of the strategic alliances. These updates will be available on our website and in our BA Connection newsletter. 
14.  Can you provide an overview of the process undertaken to build a strategic alliance? 
  • As organizations reach out to IIBA to develop a strategic alliance, IIBA follows a three-step process to examine and guide the overall assessment, including:
  1. Examination of the organization’s strategic fit and the potential to create value;
  2. Exploration process to identify value-add opportunities for the community; and,
  3. Engagement and collaboration detailed in joint MOUs to demonstrate commitment and areas of collaborative focus; as well as alignment of resources and the development of joint work plans. 
15.  Can you list out a few areas where you are looking for strategic alliances? 
  • We are looking at organizations and professional associations that are involved in the business analysis ecosystems. This includes other professional associations with practices related to/complementary to business analysis, research organizations, technology and service organizations, universities, governments, etc.
16.  Can we follow-up with the strategic alliance organizations to get more information? 
  • Should you have any questions or if you would like more information, please contact,
17.  What is the ultimate goal and end state of the strategic alliances? How are the strategic alliances helping IIBA to meet its objectives?
  • With the launch of the organization’s three-year strategic plan, IIBA committed to forging value-add collaborations with other organizations involved in the business analysis ecosystem in order to create greater support, engagement and connectivity with BA professionals, Chapters and the business community. 
18. Does the strategic alliance favour one specific EEP? 
  • IIBA is looking to open the door for greater collaboration and value creation in cooperation with for-profit and not-for-profit organizations, other professional associations, conference providers, vendors, consulting firms, training organizations, research organizations.
  • The goal is to engage a broader group of organizations, and the strategic alliances are not about one specific EEP. We are focused on the opportunities to drive value for the community and the need to increase connectivity and provide enhanced support to our Members.  
  • The new strategic alliances are not exclusive. Every element contained in any MOU signed for any strategic alliance is open to any other organizations wishing to explore a potential strategic collaboration with IIBA. Establishing a strategic alliance with another organization does not provide preferential status from IIBA.
19. How will the strategic alliances recruit members?
  • Through these new strategic alliances, IIBA is helping to expand and connect the global BA community. As we continue to collaborate and showcase value, we will have the opportunity to grow the BA network and connect a broader community.
20. How will you engage the community on the strategic alliance? 
  • Through a greater network of organizations working together, we can create engagement opportunities and events that will engage the community at different levels – these will be communicated through local Chapters or other means at a global level.
21. When IIBA develops a MOU, how do you ensure delivery of value?  
  • We have a very structured process to define the opportunities outlined in the MOUs into a more detailed work plan that includes deliverables, timelines and resources to develop. At every step, we continue to evaluate the value it will bring and how it will be provided to our Members. We intend to communicate this on a monthly basis whenever a deliverable is ready to be implemented.
22. What is a MOU and what benefit does it provide? 
  • An MOU reflects an intention to work together. For IIBA, we look at developing MOUs only when clear and direct value to the community is provided. Each MOU developed with IIBA details the opportunities for value and joint collaboration. This may include providing access to more resources and information, cross alignment of certifications and bodies of knowledge, joint research, surveys, white papers, events or case studies. 
23. Where can I get more info?
  • Please visit the IIBA website for more information on each of the new strategic alliances.
  • If you would like to discuss the opportunities for a strategic alliance, please contact